When it launched in 2009, Think Freely Media had one goal: to promote liberty. The group does this by working with decision makers and thought leaders to help them better communicate why limited government and free market solutions benefit all Americans. Evidence that liberty-minded messaging strategies work can be found in the many pro-liberty victories, such as school choice and right-to-work laws, being won in states and nationwide.
Recently, Think Freely Media launched a liberty-minded “vertical” called Think Freely Latino, with the goal of inspiring and informing Hispanic Americans through stories of self-reliance, entrepreneurship and service. The project’s website, www.thinkfreelylatino.org, will “share stories of our leaders, success stories, and unsung heroes,” the project’s director said in a press release.
Hispanics play an increasingly important role in the rich fabric of American society, with a total population currently numbering around 57 million. Latinos made up more than half of total U.S. population growth between the years 2000 and 2014, and the U.S. Census Bureau estimates they’ll make up over 28 percent of the population by 2060.
“The U.S. Hispanic and Latino community is filled with role models – successful professionals, entrepreneurs, and influencers who are making positive contributions that stretch far beyond their individual communities,” said Think Freely Latino director Sandra Pedroarias.
Think Freely Latino takes the liberty messaging model perfected by Think Freely Media, and applies it to the unique challenges and opportunities of outreach to Hispanics across the nation.
One major goal is to present Latinos with alternatives that steer them away from government dependency and toward self-reliance.
Teri is a contributor for Opportunity Lives, a co-founder of Smart Girl Politics.